Think Of Your Event As A Farm

Think of your event as a garden. A strong foundation is required if you expect what you are growing to weather the storms that may come over time. In reference to your event and your brand, laying the foundation is particularly important because we live in an ever-changing society with a short attention span. If you have a strong foundation, you will be able to adapt to these changes with ease.

Our foundation here starts with first deciding what we want to accomplish with an event and using as many creative methods as possible to do this. When your foundation is strong, the creative ideas to continue building will come to you naturally as you progress into your purpose. Once you have decided what you want to accomplish, the next step is to realize what you already have available to you to get started.


What do you want to accomplish? (Choosing A Crop)

Take a moment with a pen and paper and write down exactly what you want to accomplish with your event. This need not be a grand idea, but don't think too small either. You don't have to share it with me or anyone else, this is only for your personal development of your idea. Spend time seeing things exactly as you want them to be, try to feel like what you think you will feel like when you have reached your goal.

Once you have written down this idea, think of all you will need to accomplish it. Make a list. Now go through this list and check off everything you already have. Start here.


Start Where You Are. (Tilling The Soil)

Do you know anyone who has done what you are trying to do? Try giving them a call and involving them in your current project. Do you have any people who support your creativity no matter what? Call them up and let them know what you're creating. Take the time to really get them involved and impress upon them your dedication to what you are doing and how it will benefit them. Show them how they can help you and ask plenty of questions.

No one can do it for you. You have to start where you are and be willing to do it all yourself if necessary. Be dedicated to your project and soon people will see that you are quite serious about what you are doing and support will be overflowing. Don't become too reliant on these resources though, and remember that no one else can do it for you because no one else has been blessed with this vision of what you are bringing forth.

Be Persistent. (Plant The Seed)

When asking for help, be persistent. Psychological studies say that a person has to see something such as an advertisement or commercial in anywhere from 7-15 forms before the idea really sticks. How many creative ways can you think of to get your ideas and your event in the minds of your audience members? How many of them are free and available to you at this very moment?

Create a youtube account dedicated to your event or idea. Start a blog. How about a twitter account? Craigslist is always a great place to post events. Facebook groups are a great way to connect with small audiences with like interests. Mobile calls and texts. Other websites with free classified and event posting such as backpage, eventful, reverbnation, caltweet, schmap.it, ebay classifieds and a plethora of others.

Remember that people are very busy and have issues just like you and me, and don't take it personally when they don't respond the way you want them to with your initial attempts. Not everyone responds to the same kind of message, and although it may not seem like it, we all speak a different language. Learn to speak many languages and you'll find the one (or a combination) to which your audience is most apt to give response.

Create A Story. (Water The Garden)

Transcend advertisement and just telling people about your event and create a story around what is going on. People are now interested in how things happen, which is why we're so obsessed with following our favorite celebrities on twitter and are completely overhauled with 'reality' television shows. We're inundated with minute-to-minute blog and news updates on the most mundane of happenings in our world.

The internet has broken down the barrier between stage and audience, so aim to embrace it. Everyone is a creator now, so aim to involve them. Invite people to create the 'event' along with you. By doing this you will allow the people to tell their own story through you. This is what your audience wants to do with you in the first place. They want to be a part of your story, they want you to be apart of theirs because they feel as if the two intertwine. Your audience reflects you, so create a story that you would be drawn to.

Maintain Your Vision (Give It Some Sunlight)

A strong vision will lead to building a strong foundation. The truth is, if you have been blessed with a vision to bring something into fruition, then you have also been blessed with all the tools to make it happen. The planting of the seed, watering and nurturing of your idea is up to you, and everything that is needed to make it grow resides within you. They reside within your willingness to persist and maintain your vision no matter what you see in front of you.

If you have an event and you only see 5 people in front of you, show appreciation to those 5 people and give them a show made for a packed house. Impress upon the people who believe in you that they are doing so for a good reason. You never know how far they've come or what they went through to come and see you. Remind yourself that where you are is not where you're going. This is because you have a clear vision of where you want to go. This is why you lay the foundation first by creating a strong vision. Utilize all the resources available to you, starting with what you already have. Don't be concerned with what people will think of you if you do it, worry about how you will feel if you don't. This takes a leap of faith that many are not prepared to take. Keep moving forward and you can never lose.


Be Thankful. (Let It Grow)

Thank everyone for every little thing. Showing a little gratitude can go a very long way. Showing gratitude helps you to observe how much you already have and it shows people that you realize that they don't have to support you at all. Showing gratitude for being able to serve the people with your gift instills confidence in you that you actually do have support even if it isn't the exact support you want. While you seek it, say "Thank You" with the faith that it is on it's way to you now. Thank you for reading.