Thursday, April 14, 2011

Decatur Ain't Atlanta

We call this blog Decatur Ain't Atlanta because, well...it isn't.

Aside from the obvious we found a profound difference between the way events are put on in the western areas of Metro Atlanta and the way we party as far as Decatur, Ga is concerned. We also wanted to take a (not-so) subliminal poke at those who, assuming it's the same everywhere, may have come to Georgia, but only visited the Capital on their stay here, and (epic)failed to educated themselves on the truest essence of "Atlanta" minutes outside the city limit.

We call it Decatur. And it Ain't Atlanta. All we ask here is that you don't be on that hollywood tip or you will get checked quick. Not violently, but on some reality check and too laid back for all that.

The Culture here is different from any city or suburb you've ever visited or lived in. Nestled in the heart of the 2nd Richest Black County in America, Decatur, Ga is home to mainstream Hip-Hop artists like Lil' Jon, B.O.B., and a plethora of independent artists.

The Liner Notes of Outkast's Aquemini features Andre 3000 (Andre Benjamin at the time) in a band uniform from the (literally) World-Famous SouthWest Dekalb Marching Panthers who have traveled the world to Nice, France and Performed at Carnegie Hall, The Rosebowl Parade, and The Macy's Thanksgiving Day Parade.

The Marching Panthers also the starred in the 20th Century Fox Feature Film "Drumline", recording the music, marching, and dancing as the Atlanta A & T Band. Many graduates of The Marching Panther band have toured internationally to places like Tokyo, Japan with the "Drumline" Stage-Show "Drumline Live".

The Marching Panthers highlight just one of the many differences between Decatur and Atlanta or any other city; It wasn't lame to be a band geek. (Where dey do dat at?). They do it in Decatur, and it ain't atlanta! Don't treat it like Atlanta because we ain't tryna be all hollywood with it.

We go to see our little brother's and sister's play classical music at their band festivals, so we have built-in music appreciation courses. At our our local high-school football games, half-time really is game-time, so we know how to sit down (and get up!) and appreciate a good show.

However, We absolutely will not, under any circumstance, allow you or anyone else to force bullshit down our throats. Did iiMention this is the 2nd Richest Black County in the country? Yes, so there are about 10 home-studios on every block, and if we want to hear bullshit we can go record it ourselves, but chances if we do go into the studio, we gon make some ole funky shit.

That's enough of the history lesson on Decatur. Where did the name really come from? We say "Decatur Ain't Atlanta" to emphasize the uniqueness of every situation. You can't throw an Atlanta Party in Decatur and You can't throw a Decatur Party in Atlanta. This is because what attracts people to partying in Atlanta is different from what attracts people to partying in Decatur. Expectations are different, Vibes are different, Priorities are different because it is a different environment.

The principle we want to emphasize here is that of marketing and promotion that is best suited to your specific situation. By "staying in your lane" and such, you will see a greater return on the time, money, and creative effort you invest in putting together events in your city.

So Remember, Decatur Ain't Atlanta just like being high ain't like being drunk....


Quick Lesson:: The Difference Between Marketing and Promotion:: Marketing is who you promote to : Promoting is how you get your product to your Market. Many people confuse the two because they are so inter-connected. Your market is who your service solves a problem for. Your Promotion should speak directly to your Market in order to show them (creatively) how your service is the best solution to their problem. Decatur Ain't Atlanta will be your guide on this journey.

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